
Those in the business of manufacturing nutritional products and supplements know better than to make bold medical claims (even if supported by science) lest they draw the wrath of the FDA; but who would have guessed that the FDA would go after a mainstream food company like General Mills for marketing food as medicine? Yet as of May 5th, the FDA did indeed issue a warning letter to the mega-giant, stating, "The Food and Drug Administration (FDA) has reviewed the label and labeling of your Cheerios® Toasted Whole Grain Oat Cereal. FDA's review found serious violations of the Federal Food, Drug, and Cosmetic Act (the Act) and the applicable regulations in Title 21, Code of Federal Regulations (21 CFR)."
Cheerios, a criminal? Turns out that the little O's got a bit too bold in advertising just how healthy they are. Right on the box, there's a claim stating, "Can lower your cholesterol 4% in 6 weeks." Then there's an elaboration: "Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is...clinically proven to lower cholesterol."
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