
Earlier this month, the FDA came down on Redux Beverages, the company behind Cocaine Soda, claiming they were marketing it as a drug.
Let me begin by saying that the whole premise and ad campaign for Cocaine Soda is tasteless and appeals to people’s baser instincts. It’s worthy of being mocked and spoofed. But bad taste is not illegal. Offensive, yes. Illegal, no. Certainly every reasonable person would like to see Cocaine Soda disappear from the market – but by market forces, not by extra FDA censorship. It’s a very dangerous precedent.




















